
Anew Platinum Lift & Tighten Dual Eye System
Bestseller — one of Avon's most popular products
You will be taken to the official Avon UK website to complete your purchase. Free delivery available on orders over £20.
About This Product
This clever dual-action eye system is designed to target the specific needs of both your upper and lower eye area, giving you a comprehensive approach to brighter, more youthful-looking eyes. The Anew Platinum Lift & Tighten Dual Eye System features two separate formulas that work in harmony — an upper eye gel and a lower eye treatment — each crafted to address the unique concerns of these delicate areas.
The upper eye gel is infused with skin-tightening actives and revitalising caffeine to help combat that heavy, hooded appearance, leaving your lids looking lifted and refreshed. Meanwhile, the system harnesses the power of Avon's exclusive and award-winning Protinol™ technology, which delivers a dual-collagen boost to help firm and smooth the skin. Peptides work alongside to encourage that lifted, tightened effect that makes such a difference to how rested and vibrant you look.
This eye system is perfect for anyone noticing that the eye area is starting to show signs of ageing — whether that's loss of firmness around the lids, fine lines, or skin that simply doesn't look as taut as it once did. It's particularly lovely for mature skin that craves targeted, intensive care, but anyone wanting to invest in their eye area will appreciate the thoughtful dual approach.
At just £15, this is genuinely brilliant value for such a sophisticated eye treatment. If you're looking to give your eyes a visible lift without any fuss, this bestselling duo deserves a spot in your skincare routine — your eyes will thank you for it.
Customer Reviews
Best eye product out there!
Excellent product. I've been using Anew facial skin care since it was introduced at least 30 years ago and this eye product for 10+ years. 'Does what it says on the tin'! I have sensitive skin but have never had a problem. On occasion I've been tempted to try other makes, but avon wins out every time as I pass the lotions and potions on to my daughter. Pease add a little more of the upper eye gel as it always runs out a good couple of weeks before the under eye cream... that's my only negative.
27 Jul 2025
Excellent eye cream
I have been using this cream for as long as I can remember. At 61 it still provides my eyes with the moisturisation that they need. Highly recommended.
27 Oct 2025
An eye cream that actually works!
Hands down the best eye cream out there. Been using this for about six months now: it’s the only thing that has made a difference to the ‘bags’ ! Seems to magically fade dark circles and reduce puffiness. And bonus: it’s super affordable! Please don’t ever discontinue this !
8 Aug 2025
Anew platinum lift and tighten dual eye cream
I have only used the product once so far but I did notice a slight difference after using it
16 Nov 2025
The real deal.
I have used this item since you first brought it out, people don't believe I am 71.
18 Oct 2025
Beat Eye Cream Ever!
Best eye cream I have ever used - and I’ve tried a lot! Definitely makes a difference to my dark circles, puffy under eyes and droopy eye lids.
24 Aug 2025
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Shop Anew Platinum Lift & Tighten Dual Eye System directly on the official Avon UK website.
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