Anew Platinum Lift & Tighten Day Cream - 50ml

Name: Anew Platinum Lift & Tighten Day Cream - 50ml
Brand: Avon
SKU: anew-platinum-day-lifting-cream-spf25
Price: 19.00 GBP
Availability: InStock
Rating: 4.6 (639 reviews)

£19.00

Bestseller — one of Avon's most popular products

You will be taken to the official Avon UK website to complete your purchase. Free delivery available on orders over £20.

About This Product

This luxurious day cream is your morning essential for skin that's entering its fabulous fifties and beyond. Anew Platinum Lift & Tighten Day Cream has been co-created with dermatologists and scientists to deliver exactly what mature skin craves — a visible lift and firmer-feeling complexion that helps you look as vibrant as you feel. It's the kind of product that earns its place on your dressing table and stays there.

The secret lies in the formulation, which features Avon's exclusive award-winning Protinol™ technology. This clever ingredient delivers a dual-collagen boost, working to support your skin's natural structure from within. Combined with arginine, which helps to lift and tighten, you'll notice results remarkably quickly — visibly lifted skin in just two days. It's skincare that actually delivers on its promises, and you'll see why it's become such a bestseller.

This cream is ideal for anyone in their fifties or beyond who wants to address loss of firmness and give their skin a more defined, youthful appearance. It's perfect as part of your morning routine, providing a beautiful base under makeup whilst working hard throughout the day to support your skin.

If you're looking for a day cream that truly understands the needs of mature skin, this is an absolute gem. At £19 for a generous 50ml pot, it offers real quality without the hefty price tag. Your skin will thank you — and so will your reflection.

Customer Reviews

4.6(639 reviews)

4.6

639 reviews

80%

11%

Over 50's must have!

I've been using this cream for 3 years, softens my forehead and crows feet lines and stops my neck from creping. I feel confident when applied. Leave for about 2 minutes before applying foundation. Have tried alternative more expensive brands but revert back after a few days.

Emsy

7 Sept 2025

Anew happy face Glamnan

Anew day cream I have been using for years and wouldn’t buy anything else. I have tried different day creams over the years but for me nothing compares. It isn’t greasy and glides on effortlessly and soaks into the skin, I love the non greasy feeling and would definitely recommend it.

Glamnan

22 Nov 2025

Worth it 👌

Non greasy, soft skin also feels tighter after use .

Kim P.

21 May 2025

Great product

Great product, I have very sensitive skin and have used Anew products for about 20 years. People are always commenting on my skin.

Jill

4 Jan 2026

Anew platinum day cream.

After using the gold one for years. I thought it was time to upgrade. This cream goes on perfectly. You just need a little. It will moisture the whole face. Lovely creamy ,smooth texture. give great protection from the sun while enjoying it.

Jeanette P.

3 Jun 2025

Amazing cream

This cream is amazing . . so soft and luxurious. I have definitely noticed a difference in my skin and my frown lines are now very faint. . I wish I had taken before and after pictures. My daughters are saying mom you look young and I’m 60 soon ❤️❤️. I will definitely be buying more , oh and you don’t need to put lots on, as it goes a long way

Heather Y.

11 May 2025

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