Anew Platinum Lift & Tighten Day Cream - 50ml

This luxurious day cream is your morning essential for skin that's entering its fabulous fifties and beyond. Anew Platinum Lift & Tighten Day Cream has been co-created with dermatologists and scientists to deliver exactly what mature skin craves — a visible lift and firmer-feeling complexion that helps you look as vibrant as you feel. It's the kind of product that earns its place on your dressing table and stays there. The secret lies in the formulation, which features Avon's exclusive award-winning Protinol™ technology. This clever ingredient delivers a dual-collagen boost, working to support your skin's natural structure from within. Combined with arginine, which helps to lift and tighten, you'll notice results remarkably quickly — visibly lifted skin in just two days. It's skincare that actually delivers on its promises, and you'll see why it's become such a bestseller. This cream is ideal for anyone in their fifties or beyond who wants to address loss of firmness and give their s