Anew Ultimate Firm & Supple Day Cream - 50ml

This luxurious day cream is your skin's new best friend if you're navigating your 40s and beyond. Anew Ultimate Firm & Supple Day Cream has been thoughtfully co-created with dermatologists and scientists to deliver exactly what mature skin craves — a beautiful boost of firmness and that wonderfully supple feel we all love. It's the kind of cream that makes your morning skincare routine feel like a proper treat rather than a chore. At the heart of this formula is Avon's exclusive, award-winning Protinol™, which works to give your skin a dual-collagen boost. Combined with phloretin, this clever combination helps your skin feel noticeably firmer and more supple with continued use. You'll start to see visible results after just two days, which is rather impressive when you think about it. The texture is beautifully rich without feeling heavy, sinking into skin and leaving it perfectly prepped for makeup or ready to face the day bare. This cream is ideal for anyone whose skin is starting