Founded 1886

Think You Know
Avon?

The story of Avon is one of the most remarkable in business history — a travelling book salesman, a free perfume sample, and a radical belief that women deserved economic freedom. Over 135 years later, that belief has created a global beauty movement.

Sara Davies

“I love how Avon offers everyone the chance to earn doing ‘Beauty Your Way.’ The flexibility and support make it perfect whether you’re juggling kids, a job or just life in general.”

Sara Davies
Avon UK Chief Inspiration Officer
0+Years of Beauty Innovation
0M+Representatives Worldwide
0+Countries & Territories
0B+Donated to Women's Causes (USD)

The Origin

It Started With a Free Perfume Sample

In the 1880s, David H. McConnell was a door-to-door book salesman struggling to make ends meet. To entice customers, he began offering free perfume samples with every book purchase. He quickly noticed something remarkable: his customers were far more excited about the perfume than the books.

In September 1886, McConnell made a bold decision. He abandoned the books entirely, mixed his first fragrances himself in a small New York City office, and founded the California Perfume Company. Crucially, he recruited women as his sales force — a radical idea at a time when female entrepreneurship was almost unheard of.

His first representative, Mrs P.F.E. Albee, became the blueprint for the Avon model: an independent businesswoman, working on her own terms, building genuine relationships with customers in her community. That model, born 34 years before women in the US could vote, is still the heart of Avon today.

1886
California Perfume Company
Founded in New York City by David H. McConnell
1939
Renamed Avon
Inspired by Stratford-upon-Avon, England
1978
1 Million Reps
$2B+ in annual sales
Today
Global Leader
70+ countries, 6M+ reps

135+ Years

The Avon Timeline

Click any era to read the full story. From a single perfume sample to a billion-dollar global brand.

1886The Beginning
1896The First Brochure
1914Going Global
1939Born in Britain (in Spirit)
1961Skin So Soft Launches
1978One Million Representatives
1992Skincare Breakthrough
2019Protinol™ Innovation
2020Natura &Co Family
TodayStill Calling

The Products

Explore the Range

From cult-classic skincare to iconic fragrances — Avon's product range spans every aspect of beauty.

Science-Backed Skincare

Avon's skincare range is built on genuine scientific innovation. The ANEW collection was the first mass-market line to use AHA technology in 1992, and today's Protinol™ formula is clinically proven to restore collagen balance. From the cult-classic Skin So Soft bath oil to the ANEW Power Serum, Avon skincare delivers real results at accessible prices.

Did you know? Avon pioneered the use of stabilised retinol in 1986 — years before it became a mainstream skincare ingredient.

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Popular Products

1
ANEW Power Serum
2
Skin So Soft Original Bath Oil
3
ANEW Vitamin C Brightening Serum
4
ANEW Renewal Power Cream
5
Plumping Shots with Protinol™

Beyond Beauty

Beauty With Purpose

Avon has always believed that beauty should do more than look good. Over $1 billion has been raised for causes that matter.

Breast Cancer Crusade

Since 1992, Avon UK has been a leading force in breast cancer awareness and fundraising. Through the sale of pink ribbon pins, special products, and fundraising events, Avon has raised millions of pounds for breast cancer research, education, and early detection programmes across the UK.

30+ years of fundraising

Supporting Women

The Avon Foundation for Women has funded domestic violence prevention programmes, survivor support services, and community education initiatives worldwide. In 2020 alone, Avon's UK community raised over £1 million to keep charities open during the pandemic and support those who needed it most.

$1 billion+ donated globally

Test Yourself

Avon Trivia Quiz

How well do you really know Avon? Answer true or false.

Question 1 of 5

"Avon was originally called 'The California Perfume Company'."

Common Questions

About Avon — FAQs

Is Avon still a popular brand in the UK?
What makes Avon different from other beauty brands?
How does the Avon representative model work?
Where can I buy Avon products in the UK?

Shop with a Local Rep

Find an independent Avon representative near you and support a local small business while getting the best beauty products delivered to your door.

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Become a Representative

Join over 6 million people worldwide who have built their own beauty business with Avon. No experience needed, no joining fee, and you can start earning immediately.

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In Their Own Words

Real Avon reps share what the opportunity has meant for them.

Sara Davies — Avon UK Chief Inspiration Officer

“I love how Avon offers everyone the chance to earn doing 'Beauty Your Way.' The flexibility and support Avon provides make it perfect whether you're juggling kids, a job or just life in general. If I can do it, you can! It's such a privilege to share my story and hopefully inspire you to go out and follow your dreams.”

Sara Davies
Avon UK's Chief Inspiration Officer
Gemma — Avon Rep
Gemma
Avon Rep
Spare Time · 3–7 hours a week
£300average monthly earnings

"As a busy mum who works full time I don't have lots of time to put into Avon, so I have to maximise my time, using it wisely to generate that extra income. I love what Avon has given me, the training available is phenomenal and you can pick and choose when you work."

Steph — Avon Rep & Leader
Steph
Avon Rep & Leader
Part Time · 10–12 hours a week
£600average monthly earnings

"I work my business around my part-time job. In the evenings I use social media to promote my business, and on my day off I like to get out in the local community. I can be anywhere in the world and still earn, that's the beauty of it. One day Avon will be my sole income."

Ashleigh — Avon Rep & Leader
Ashleigh
Avon Rep & Leader
Full Time · 40 hours a week
£10,000average monthly earnings

"I joined Avon 12 years ago as a uni student looking to earn some extra money. I've built my own team with Avon and I love that I can be my own boss, work around my boys and have complete financial freedom."

Testimonials sourced from avon.uk.com. Earnings vary by individual effort, customer base, and market conditions.