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Anew Platinum Lift & Tighten Lifting Serum - 30ml

Name: Anew Platinum Lift & Tighten Lifting Serum - 30ml
Brand: Avon
SKU: anew-platinum-lift-tighten-serum
Price: 27.00 GBP
Availability: InStock
Rating: 4.7 (34 reviews)

£27.00

You will be taken to the official Avon UK website to complete your purchase. Free delivery available on orders over £20.

About This Product

All you need to know:
Hey beautiful. Thinking of going under the knife to lift, smooth and define your contours? Stop! See and feel the Anew facelift effect with Anew Platinum Lift & Tighten Lifting Serum. We’ve bottled it just for you.

This age-defying serum is formulated with lifting biopolymers and our exclusive and award-winning Protinol™* that gives your skin a dual-collagen boost to restore years of collagen loss.

The result: Your skin has a lifted look in an instant; in 1 week, fine lines appear smoother; and in 2 weeks, you’ll experience a firming and tightening effect that helps give your facial contours a more defined look**.

30ml

You can now buy a serum refill tube for this serum! It’s budget-friendly and planet-friendly.

Why you’ll love it:
• This face serum supercharges the benefits of your day and night moisturiser, giving you more effective results.
• You’ll enjoy a lifted look that lasts all day as well as a firmer feel, increased elasticity and youthful contours.
• Helps boost your skin’s own hyaluronic acid production*** so it feels moisturised and plumper.

*Award-winning Protinol™ is the pioneering technology that activates TWO types of collagen, to help restore years of collagen loss in just 7 days
**Based on a consumer study with 132 participants

***Based on a cell bio claim

What’s in:
Protinol™ Technology to boost collagen and strengthen your skin’s surface; and biopolymers for a lifted effect.

What’s out:
Thinking a facelift is the only way to firm, smooth and define your contours.

How to use it:
Complete your skincare set
This face treatment pairs perfectly with Anew Platinum Lift & Tighten Day and Night Creams - so get all three for the best age-defying results.

Perfect the technique
After cleansing, massage one pump of the serum all over your face and neck until it’s fully absorbed. Do so once a day, either in the morning or evening.

Always remember your moisturiser
Follow with your day or night cream.

Customer Reviews

4.7(34 reviews)

4.7

34 reviews

88%

Total magic

I cannot manage without this serum! My skin is old and needs lifting and tightening. This bottle of magic works brilliantly, use it night and day, followed by my Platinum cream! My skin is in its 70s now and needs loads of lifting and tightening, not plumping! This combination is amazing!

Susan L.

18 Mar 2025

Lovely serum

Lovely serum to apply . . a little tacky as it is drying, but you can feel the tightening benefit. . I use it on my top lip and jowls too and no reaction . . only need a small amount each time

Heather Y.

11 May 2025

Feels beautiful on my face

I got this in my start up pack and I LOVE it. I don’t think I can live without it now. I’ve had quite a few compliments on my skin. Happy 62 year old female x

Jules3812

19 Jul 2025

Love it

First time had this and it's lovely skin feels so soft really glad I tried it use it morning and night ..

Shaz

12 Oct 2025

Was looking forward to trying

Was looking forward to trying this range got the whole set very disappointed the day cream is very thick on the skin and brought me out in spots same for the serum eye cream and night cream wasted alot of money for a good reviewed product which isn't as good as it states

kelly h.

6 Apr 2025

Anew Platinum: My Anti-Aging Secret Weapon

Anew Platinum Lift & Tighten Lifting Serum - 30ml ★★★★★ This Anew Platinum Lift & Tighten Lifting Serum is a game-changer for my skin! I've been using it consistently for a few weeks, and the results are impressive. What I love: Visible Lifting & Firming: My skin feels noticeably tighter and more lifted. Fine lines and wrinkles seem diminishing, and my overall complexion looks more youthful and radiant. Luxurious Texture: The serum has an elegant, silky texture that absorbs quickly into my skin without feeling greasy or heavy. Hydrating Formula: My skin feels deeply hydrated and plump after each application. Overall: I highly recommend this serum to anyone looking for a luxurious, effective anti-ageing solution. It's a true indulgence for your skin, and the results speak for themselves.

Judith M.

23 Jan 2025

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